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Want to Build a Rap Career in 2019? Learn to Love the Meme. - The New York Times
Article
by Jon Caramanica

Staging an arrest, adopting and amplifying a catchphrase, and dawning the outrageous are some of the ways Rap artists are finding inroads to relevance. Becoming a meme can be an immensely powerful tool for online marketing. Here are some of the artists that do it the most.

How to Keep on Clubbing During Lockdown - Frieze
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by How to Keep on Clubbing During Lockdown - Frieze, How to Keep on Clubbing During Lockdown - Frieze